Between the breakup of the trust in 1911 and World War One, a dazzling new insert premium took the public’s fancy. OMAR, ZIRA, NEBO, EGYPTIENNE LUXORY, TURKISH TROPHIES and other more expensive “Oriental” blends of cigarettes began offering satin inserts depicting flags, dancing girls and other designs. Oriental and Indian rugs, a very few of which were actually woven silk, came next, followed by a dazzling array of other patterns.
Domestic animals, Breeds of dogs, Breeds of fowls, Birds, Butterflies, National arms, Military medals and orders, Fraternal order medals, Athletes with college seals, College flags and yells, College pennants, College seals, Yacht club pennants, National flags, Flag and arms, Flags with songs and flowers, Miniature flags, Flowers, Fruits, Bathing girls, Bathing beach girls, King girls, Flag girls of nations, State girls and flowers, Feminine types, Portraits of Indians, Scenes of Indian life, Actresses, Baseball players, Famous Queens, Generals, Presidents of the U.S., Rulers, Rulers with Arms,
Women of ancient Egypt, State seals, State flags, State maps, State flowers, City seals, Automobiles, Comics, Crests of hotels and restaurants, Mottoes and quotations, Hat bands, Postage stamps, Steamship pennants, and 13 series specific to Canada, including Animals, Medals and orders, Flowers, Cities, Regimental uniforms, Canadian history, and others.
These were expensive to give away, costing American Tobacco company more than a quarter million dollars a year in the “real money” of 1914 when a loaf of bread cost less than a dime. As a result, silks-satins-rugs were seldom associated with low price brands. People who smoked the cheaper American blends were not deprived of these colorful marvels as they were all available in sets in exchange for coupons. Larger silks could be exchanged individually for coupons.
Prices weren’t cheap. One coupon came with each 5¢ tobacco item purchased at a United Cigar Store or other retailer carrying American Tobacco brands. Five 7” x 9” satins cost 90 coupons; one 10” x 12” leather was 50. Any design given by an American Tobacco brand made by Anargyros (girls, ball players, flags, actresses, actors, college seals or mascots, generals, Indians) could be obtained through the mail as a card, satin, or leather, even behind glass with a choice of frame woods and styles.